Urban Icon is directed by some of the best brands in the world in parts accessories including watches, wearables, leather bags, accessories and fashion jewelry. Urban Icon was founded in Indonesia in 2009 by Time International Group. There are several brands that can be found in Urban Icon, namely Fossil, Skagen, Rip Curl, Michael Kors, Marc Jacobs, Emporio Armani, Fjallraven, Diesel, Kate Spade, Liebeskind Berlin, Apple, and Samsung.